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Administrators can now oversee multiple Private Marketplace catalogs within AWS Marketplace, enhancing their ability to manage distinct sets of curated third-party software products tailored for various AWS Marketplace accounts in their organization. This new feature broadens the capabilities of Private Marketplace, allowing administrators to scale their software governance for different user groups. As a result, this increases agility and accelerates the software procurement process for users.
Understanding AWS Terminology
An organization refers to a company or entity that may encompass several AWS accounts, which can be structured using AWS Organizations. Each AWS account can represent a department or team, or even a specific environment type within an organization, such as production or development. Account groups are collections of AWS accounts that can be linked to a particular experience. A Private Marketplace catalog includes an experience and one or more associated account groups.
Private Marketplace experiences dictate what users see in AWS Marketplace, including a list of approved products and branding elements, effectively governing user access to this product list. An association involves linking an account group to an experience, meaning users in that account group are restricted to the products associated with that experience. Private Marketplace catalogs can be linked to either single or multiple accounts within the organization.
Benefits of Using Private Marketplace and AWS Marketplace APIs
With Private Marketplace, administrators can create and manage several catalogs. Each catalog comprises an experience that contains approved products and branding for a specific audience of AWS accounts, known as an account group. When an account group is linked to a specific Private Marketplace experience, users can only access that experience’s approved products. This setup allows administrators to curate experiences of approved products for each account group, removing the need for blanket approvals and ensuring users have access to suitable products.
Moreover, the AWS Marketplace APIs for Private Marketplace enable programmatic management and governance of catalogs across the organization. These APIs can seamlessly integrate with existing ticketing and approval systems to facilitate the approval process. To learn more about using APIs for managing multiple Private Marketplace catalogs, check out the resource on Working with a Private Marketplace in the AWS Marketplace Catalog API Reference.
Steps to Create and Manage Multiple AWS Marketplace Private Marketplace Catalogs
Private Marketplace administrators and users can access the multiple catalog functionality via the admin portal on the AWS Marketplace website or through the AWS Marketplace Catalog API. The following tutorial outlines how to create and manage multiple Private Marketplace catalogs for your organization’s accounts.
This tutorial will guide you through creating a Private Marketplace for your security team, who requires access to specific AWS Marketplace products that others in the organization should not have. Using Private Marketplace, I will curate an experience of approved products for them, assign it to their account group, and manage the catalog to meet the team’s needs.
Step 1: Enable Private Marketplace for Your Organization
If you already have a Private Marketplace enabled for your organization, you can skip to step 2. First, log into your AWS management account—this is the only step requiring your management account. All other actions can be performed using any AWS account with the necessary permissions. Go to the Private Marketplace getting started page and select “Create Private Marketplace.” If your organization already has a Private Marketplace enabled, you will be redirected to the administrator’s page.
Step 2: Access Your Private Marketplace Admin Portal
If you created a Private Marketplace in step 1, you will be directed to the admin portal. If you have an existing Private Marketplace, log in as an administrator. Navigate to the upper right corner of the AWS Marketplace webpage, next to your username, and select “Your Private Marketplace.” The administrator’s page will display your current catalog.
Step 3: Create a Private Marketplace Experience
To create a Private Marketplace experience that includes your list of approved products and branding, follow these steps:
- Navigate to the “Experiences” section.
- Click “Create experience” in the upper right of the Private Marketplace experiences section. Enter a name and description for your experience. For instance, I entered “US-Security-Production” for the name. I recommend a consistent naming scheme, like departments or environment types, to simplify searches.
- Curate products for your experience. Select the experience you want to modify, and under the Products section, choose “All AWS Marketplace products” to search and add your approved products.
- Add branding elements to your experience by updating the experience’s title, description, color scheme, and logo, ensuring that your users can easily identify the catalog curated for their use.
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