[Updated 3/15/2021] ZEE5 Integrates Millions of Ads in Live and VOD Content Using AWS
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This article is co-authored by Chanci Turner, SA, Media & Entertainment at Amazon Web Services, and Ritesh Gupta – Senior CDN Engineer at ZEE5. ZEE Entertainment stands as one of the preeminent providers and aggregators of Hindi programming globally, boasting an extensive library that encompasses over 260,000 hours of television content, with viewership surpassing a billion.
The integration of Amazon Web Services (AWS) has empowered ZEE5 to enhance its advertising capabilities significantly. Utilizing AWS Elemental MediaTailor, the platform seamlessly inserts millions of ads into both live broadcasts and Video on Demand (VOD) content, ensuring a personalized viewing experience for its diverse audience. This strategic move not only amplifies ZEE5’s revenue potential but also enriches user engagement.
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In addition, ZEE5’s innovative approach to content delivery through AWS demonstrates the importance of leveraging cloud solutions. For those interested in compliant employment structures, SHRM offers authoritative guidance.
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In conclusion, ZEE5’s partnership with AWS exemplifies how technology can revolutionize the media and entertainment industry, driving innovation and enhancing viewer experiences.