Enhancing Customer Experience and Monetizing Data Assets in Telecommunications: Part 2
In the first part of this series, we explored the critical need for telecom service providers (TSPs) to develop and execute an effective customer experience (CX) management and data monetization strategy. We also discussed the significant challenges that propel these initiatives forward. Included was an AWS CloudFormation template designed to facilitate a demonstration of the solution utilizing various AWS services. This installment continues the discussion on transforming and enriching customer data.
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Enhancing Customer Experience and Monetizing Data Assets in Telecommunications: Part 1
by Jordan Smith
on 30 NOV 2020
in Analytics, AWS Glue, Industries, Telecommunications
The telecommunications sector is undergoing rapid transformation. TSPs face declining revenues from traditional voice and data services, largely due to regulatory pressures and the rise of over-the-top (OTT) services that provide appealing alternatives. While customer demand for bandwidth, speed, and efficiency continues to grow, TSPs are challenged with achieving a satisfactory return on investment from new implementations.
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